We work to maintain and build the demand for beef and satisfy the consumers needs. We help to promote a positive image of the cattle industry and our way of life.

Members do not need to have an agriculture background but are interested in the welfare of the cattle industry. As a member, you have a voice at the local, state, and national levels on issues that affect our industry. Members receive current information on issues of animal care, marketing, regulations, litigation, promotion, and environmental issues. Our members can participate in the formulation of regulations that affect the business environment of the cattle industry. This network of local, state, and national membership allows for quick response to public relations issues that arise that affect our industry.