Caltrics provides organisations, businesses, and individuals with FREE2Subscribe2 internet calendars of events. It is an additional channel that allows direct communication to an individual's calendar app. Events can be enriched with text, contact information, web links, and booking information.

Individuals sign up for free and then choose the calendar app that they use on their phone, tablet, or laptop. Existing and added events in the selected Caltrics internet calendars will be synced automatically to the individual's calendar app.

Organisations and businesses can use a Caltrics internet calendar to share their events and fixtures, etc., with members, followers, customers, clients, fans, and supporters. The existence of future events in calendar apps will increase the likelihood of event attendance and the benefits that that brings to the organization or business.

Organisations and businesses, particularly those with few, or without any, events can use a Caltrics internet calendar as a marketing tool. A branded Marketing Calendar might include, for example, school, country, locality-specific, or general sporting events, all branded as provided by ABC