Visit Tucson's vision is to elevate Tucson as the dynamic outdoor and cultural hub of the Sonoran Desert. We welcome the world to Tucson to strengthen our vibrant community.

Visit Tucson is a 501(c)6 nonprofit organization that works to attract leisure visitors, group meetings, sports events, travel media, and films, commercials, and photo shoots to the metro Tucson region.  We are the official destination marketing organization for the City of Tucson, Pima County, and Town of Oro Valley and partner with more than 500 business members throughout the community.      
 
Overnight travel generated from these activities creates direct spending and tax revenue for our community. Taxes paid by travelers who visit metro Tucson offset our state and local taxes and help pay for public safety initiatives, new infrastructure, and community services.  Nearly 25,000 of our neighbors and their families are supported by work in the tourism industry in Pima County. 

Visit Tucson and Pima County have partnered to operate the Southern Arizona Heritage & Visitor Center, located on the first floor of the Historic Pima County Courthouse.  https://www.visittucson.org/plan-your-visit/tucson-visitor-center/