Since 1934, we’ve been in the business of YOU. We’re committed to providing relationship-based financial services and high-quality, convenient products that are unmatched. At the end of the day, our success is measured by yours — that’s why our top priority is helping you achieve your goals.

First Financial Bank has deep roots in Union County, AR, first opening its doors in 1934 and currently serving the local community with six retail banking locations along with five ATM locations. In 2007, we added two full-service locations in Mississippi: Carthage and Senatobia, MS.

To better serve our customers across Arkansas, we’ve also added full-service banking operations in Little Rock, Mena, and most recently – several locations in Northeast Arkansas: Wynne, McCrory, Harrisburg, Cherry Valley, and Forrest City.