These balloonists are responsible for organizing and presenting the Ruby Mountain Balloon Festival every year.
During the festival, several pilots take their balloons to visit various schools in the area. The students are encouraged to get up close and personal with a balloon (sometimes even walk inside), learning all about what makes them fly, where they fly, what they're made of, as well as the history of the sport.
Individual pilots also provide balloon rides to help local charities raise money for their causes, or act as eye-catchers to advertise or draw attention to specific events.