WAYBACK BURGERS
Our Mission
At the heart of everything we do is respect. Our mission is to foster a culture of belonging by connecting people through their love of comfort food. We aim to create experiences that strengthen relationships and welcome individuals from all walks of life. Achieving this mission begins with "The Way" – a commitment to how we treat our guests, support our franchisees, source our products, and always do what’s right.
Our Story
Founded in Newark, Delaware in 1991, Wayback represents the inner "rebel" who might skip their veggies but always holds the door for grandma. We embrace a slightly irreverent attitude towards those who don’t quite get it, yet we remain grounded. Wayback is about honesty and simplicity, mirroring our guests: hardworking individuals who appreciate straightforward, uncomplicated pleasures. Our restaurants are a treat – a welcoming space where everyone feels comfortable and included. It’s a place that feels both fresh and nostalgic, with a modern twist on the way things used to be.
Now headquartered in Cheshire, CT, we are dedicated to creating a space where everyone—our franchisees, guests, partners, and community—can come together and feel a sense of belonging.