Zero To CFO

There are 3 things every business needs to manage their financial performance: 

1. They need to know what metrics, or KPIs, really impact their business,
2. They need to establish targets for each metric, and
3. They need to measure their actual performance against those targets.

With these 3 things in place, those who manage companies can identify where they're not hitting their targets and take steps to fix the underlying problems.

At Zero to CFO, I work with my clients by providing them with easy-to-read financial dashboards that show them these 3 things.  Managers who previously had trouble reading a P&L can suddenly see not just how the company is performing but can understand what changes need to be made to increase profitability and cash flow.