Allure & Co.

Welcome to Allure & Co., your premier destination for fashion-forward finds and home essentials, conveniently located at 1618 Hill Ave in Spirit Lake, IA. At Allure & Co., we pride ourselves on being more than just a retailer; we're a lifestyle destination catering to the diverse needs of your entire family. Whether you're seeking stylish apparel for men, women, or kids, or searching for the perfect accent piece to elevate your living space, we have you covered. Our extensive selection is curated with a keen eye for style, quality, and affordability, ensuring that every visit to our store is a delightful experience.

Founded in 2015 by visionary entrepreneur Jen Pruss, Allure & Co. has blossomed from a modest 1200-square-foot space into a sprawling 10,000-square-foot emporium of chic finds and women-owned businesses. Jen's journey began with a passion for creativity and a background in Interior Design & Business. Following her graduation, she ventured into entrepreneurship, initially establishing a photography studio. As her studio flourished, Jen recognized the opportunity to create a collaborative hub for female entrepreneurs, fostering a supportive community of like-minded individuals.

Driven by her keen entrepreneurial spirit and a keen understanding of market demands, Jen expanded her offerings to include contemporary apparel and home decor. The inception of Allure & Co. marked the culmination of her vision—a space where shoppers could discover a carefully curated collection of her favorite finds. Today, Allure & Co. continues to thrive as a testament to Jen's unwavering dedication to providing customers with unparalleled shopping experiences both in-store and online. We invite you to explore our virtual aisles and indulge in the allure of timeless style and exceptional quality.