American Family Insurance

Welcome to American Family Insurance, headquartered in Madison, WI, where our family of companies is dedicated to providing unparalleled service and exceptional protection. At the core of our mission is the belief that dreams are the most valuable possessions, and for nearly a century, we've been inspiring, protecting, and restoring these dreams. Rooted in our vision to be the most trusted and valued customer-driven insurance company, our values—accountability, caring, courage, inclusivity, innovation, and trustworthiness—guide our every action. Whether through our commitment to daily protection, corporate responsibility, or the Agent Difference, we are here to ensure that every dream, big or small, is cherished and safeguarded.

Beyond insurance, we are proactive protectors, making a meaningful difference in communities, the environment, and the lives of our people. From leading collaborative community initiatives and integrating sustainability practices to fostering a culture of diversity and well-being, our corporate responsibility highlights reflect our commitment to what matters most. Daring to dream since 1927, we express gratitude to our customers who have been an integral part of our remarkable journey. American Family Insurance is not just about policies; it's about inspiring trust, safeguarding dreams, and providing guidance and respect when it matters most. As we stand as guardians of your dreams, we invite you to explore our history, community initiatives, and the Agent Difference, confident that with us, your dreams are in secure and caring hands.