In November 2007, Brooks Bassler founded BBs with the original 1,100-square-foot restaurant at Montrose and Westheimer in Houston, Texas. It was the perfect starter! Bassler opened BBs with the intention of creating a unique brand. BBs would feature authentic New Orleans-style poboys and Tex-Orleans cooking with a distinct menu, offered how and when customers wanted it: for dine-in, catering, and take-out, and available for late-night dining as well during traditional hours.
BBs dine-in menu was inspired by Basslers grandmother (Maw Maw), family recipes, and extensive research from inside the best poboy shops throughout the New Orleans area. Serving traditional Southern Louisiana-style cooking fused with a Texas twist, BBs created its very own homemade food concept called Tex-Orleans cooking.