Visit Tucson is a 501(c)6 nonprofit organization that works to attract leisure visitors, group meetings, sports events, travel media, and films, commercials, and photo shoots to the metro Tucson region. We are the official destination marketing organization for the City of Tucson, Pima County, and Town of Oro Valley and partner with nearly 500 local business members.

Overnight travel generated from these activities creates direct spending and tax revenue for our community. Taxes paid by travelers who visit metro Tucson offset our state and local taxes and help pay for public safety initiatives, new infrastructure, and community services. Because of visitor spending in 2018, every Pima County household had its tax burden reduced by $510. Nearly 25,000 of our neighbors and their families are supported by jobs in the tourism industry in Pima County.

Our work goes far beyond attracting visitors to metro Tucson and we place a high value on community engagement and collaborating with organizations outside of the hospitality industry, including those focused on