Differentiation is key when you're in a saturated market. Do you know how your business fills a unique niche in the market? The first step to positioning your business is understanding your competitors.

In this workshop you will use ReferenceUSA, a national business directory, to understand who your competitors are, where they're concentrated, and how big of a market share they hold.

This class can also be used to identify potential customers for businesses who sell to other businesses.